Yahoo Gets Straight To The Point With "Still Googling?" Email Campaign
Search Engine Journal , Friday, March 28, 2008 12:45 PM
Over the past month, many Yahoo Mail users (myself included) have received at least one email with the subject line: "Still Googling? The new Yahoo Search is sure to impress." The email links to a feature page educating users about the recent improvements like Search Assist, as well as accolades from publications like the Chicago Tribune and Fortune magazine
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As Loren Baker says, the campaign may be "the most upfront marketing message from Yahoo which positions its search engine as an alternative to Google." And while the message may be persuasive enough to get Yahoo Mail users to try Yahoo Search, the question of whether it will be enough to get them to make a permanent shift--one that registers as a significant increase in search market share--still remains.
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