Over the past month, many Yahoo Mail users (myself included) have received at least one email with the subject line: "Still Googling? The new Yahoo Search is sure to impress." The email links to a
feature page educating users about the recent improvements like Search Assist, as well as accolades from publications like the
Chicago Tribune and
Fortune magazine
As
Loren Baker says, the campaign may be "the most upfront marketing message from Yahoo which positions its search engine as an alternative to Google." And while the message may be persuasive enough to
get Yahoo Mail users to try Yahoo Search, the question of whether it will be enough to get them to make a permanent shift--one that registers as a significant increase in search market share--still
remains.
Read the whole story at Search Engine Journal »