• March 31, 2008

Procter & Gamble is launching a SKU of its Febreze brand for pets. The Cincinnati CPG giant will launch Febreze Air Effects Pet Odor Eliminator via a partnership with pet sites Dogster.com and Catster.com.

For a limited time, all Dogster and Catster members can join a Febreze online community group to sample the new spray product, packaged in a special Febreze Air Effects Pet Odor Eliminator kit. The kit includes a complementary sample and pet items like travel totes and toys.

Febreze Air Effects Pet Odor Eliminator carries a suggested retail price of $3.99. Other Febreze products include a fabric freshener line, Febreze Candles, Febreze To Go, Febreze Air Effects and Febreze NOTICEables.

--Karl Greenberg