The new online store is part of the global expansion of the brand, which also just announced the openings of several retail locations worldwide to accelerate its distribution plans. E-commerce is exclusive to the U.S. market, and will be followed by launch in the UK in the fall.
New members get a chance to win a Stella Golden Ticket and a new appaloosa bag. Stella McCartney also offers carbon-neutral delivery options.
--Nina M. Lentini