Stella McCartney Launches E-Commerce Site

  • April 7, 2008
It follows the relaunch of its branding site last month.

The new online store is part of the global expansion of the brand, which also just announced the openings of several retail locations worldwide to accelerate its distribution plans. E-commerce is exclusive to the U.S. market, and will be followed by launch in the UK in the fall.

New members get a chance to win a Stella Golden Ticket and a new appaloosa bag. Stella McCartney also offers carbon-neutral delivery options.

--Nina M. Lentini

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