• Las Vegas Sun, Tuesday, April 8, 2008 11:30 AM

With room rates dropping, Las Vegas casinos are offering visitors deeply discounted promotions--and Sin City is rolling out a new ad campaign to boot. But even before fears of a recession became national news, Vegas tourism authorities--seemingly aware of the coming slowdown--began planning a new batch of ads to complement the "What Happens Here, Stays Here" campaign. The effort includes radio and online ads in Southern California--the source of a third of its visitors. And, writes Liz Benston, "these bits, a first for a town known for glitzy ads on national television and seemingly more suited to car dealerships and furniture stores, mention events of the coming weekend, including performances by comedians such as David Spade and Bill Maher." Tagged "You might know Vegas but you don't know Vegas right now," the campaign "is like a B-12 shot for the Las Vegas brand," says Rob O'Keefe, group account director at R&R Partners, the agency behind them.

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