• April 9, 2008

The brand, which is the official spirits sponsor and promotional partner for the highly anticipated New Line Cinema film opening May 30, will award two winners a trip for two to attend the exclusive New York City premiere.

The sweepstakes, located at skyy.com/sexandthecity, runs through May 5.

In addition, Houlihan's Restaurants is bringing Skyy Vodka signature "Sex and the City" cocktails to life through Houlihan's annual Diva promotion, a creative twist on girls' night out that will spice up Wednesday nights this spring. Houlihan's will also provide consumers with another opportunity to enter to win free tickets to attend the movie premiere. Houlihan's customers can register to win at Houlihan's restaurants nationally.

Skyy Spirits and Skyy Vodka will also be hosting charity screenings in Los Angeles and San Francisco before the film opens nationwide. The gala screenings, open to the public, will benefit local community charities. Tickets will be available online and at the venue box offices later this month.

--Nina M. Lentini