• April 9, 2008

Soap Opera Digest is teaming up with Wal-Mart for their fourth "Shop Like a Soap Star" marketing program.

The program includes advertising in the magazine's Oct. 7 and Oct. 14 issues, as well as a five-market soap star tour and sampling in 100 Wal-Mart Supercenters nationwide. Stars from popular soaps on all three networks will sign autographs and pose for pictures with fans.

While product tie-ins are still being finalized, past participants have included BIC, Calgon, Quaker, Tang, Lysol, Huggies and Tampax.

--Sarah Mahoney