• April 10, 2008

Trojan is launching a U.S. road show called the Trojan Evolve tour to argue that Americans need to improve their sexual health (with, among other things, condoms).

The grassroots effort--which includes a 40-foot-long interactive bus and 40-foot-wide IMAX-style rollercoaster ride--starts in Atlanta at the U.S. Centers for Disease Control and Prevention on the campus of Georgia Institute of Technology. The tour will visit several metropolitan markets.

The effort attempts to get people to pledge to use a condom and advocate for sexual education in schools by signing the Trojan Evolve Petition. Consumers who visit the grassroots venue can also record video testimonials, which will be posted to the Trojan Evolve Web site, trojancondoms.com.

--Karl Greenberg