Estee Lauder Taps Alexandra Trower For EVP/Global Comm

  • April 11, 2008
Beginning Monday, she will report to CEO William P. Lauder.

A communications executive with more than 20 years experience in the financial services industry, Trower most recently was SVP/media relations for Bank of America. Leading a 30-person team, Trower worked to enhance the company's brand, image and reputation in the U.S. and abroad through integrated media, communications and marketing efforts. In addition, she served as a senior communications advisor to top management.

Trower will direct the overall communications strategy at The Estée Lauder Companies. She will oversee the four specialties of Global Communications-Brand Communications, Corporate Communications, Internal Communications and Consumer Communications.

In addition, she will counsel senior corporate executives, brand presidents and others throughout the global organization on communications issues and events, while also working closely with Investor Relations.

--Nina M. Lentini

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