Hitwise reports that US Internet users have been flocking to Real Estate, Shopping & Classifieds and House & Garden websites in recent weeks in preparation for new home purchases and a springtime fueled by "do it yourself" home improvements.
Traffic to the Hitwise Real Estate industry category has increased by 8% in the last month, and a staggering 34% since January. Furthermore, whether renovating a new home, or fixing up a previously purchased home, consumers have also been increasingly visiting House & Garden websites.
The Homestore Network continues to command the lion's share of the traffic to Real Estate sites, with its Realtor.com property leading the competition in all metrics including visits, pages viewed and average session time.
During this period, women were the dominant gender visiting Real Estate and House & Garden sites. Fifty-five percent of all visits to the Real Estate industry category were women and an even greater percentage (60%) made up visits to House & Garden.
Top 10 US Real Estate sites week ending May 3rd (Visits)
|2||Yahoo! Real Estate||realestate.yahoo.com|
|5||US Dep't of HUD||www.hud.gov|
|8||Century 21 Real Estate||www.century21.com|
Top 10 US House & Garden sites week ending May 3rd (Visits).
|2||Lowe's Home Improvement||www.lowes.com|
|5||Bed Bath & Beyond||www.bedbathandbeyond.com|
|7||Great USA Flags||www.greatusaflags.com|
|8||Better Homes & Gardens||www.bhg.com|
More information available at Hitwise.