Alexandrou's tempered optimism stems from a number of
factors, starting with the constant job-hopping that seems to be the norm for experienced search marketers. And it doesn't matter whether the turnover is based on one company poaching talent from
another, or a search pro realizing that his opportunities for advancement are limited, and jumping ship on his own. The moves create a job opening at the original company, and the revolving door of
"search pro wanted" posts on job boards continues to spin.
He also says that many applicants aren't fulfilling the criteria that potential employers (be it a brand, a search firm or an integrated agency) are looking for--and that the employers aren't meeting applicants' salary expectations. Thus the position goes unfilled, the recruiters get to post it on the job boards again, and often, job seekers aren't aware that it's not a new opportunity they're seeing on the boards (at least not at first glance).