Commentary

Entertainment More Popular Than Family (or Financial or Government) in Weekly Stats

Entertainment More Popular Than Family (or Financial or Government) in Weekly Stats

The recent site audience releases from Nielsen//NetRatings for the week of May 25th show several entertainment sites reaching 4 to 5% of the Internet viewers, while family and lifestyle were getting less than 3%. And, for the last week in the month, investment out reaches government.

Top 10 Entertainment Sites
 Unique Audience (000)Active Reach (%)
Windowsmedia4,9686.06
AOL Entertainment3,6844.5
eUniverse3,6654.47
ESPN3,5874.38
EA Online3,4014.15
Yahoo! Games3,0313.7
MSN Entertainment2,9843.64
Ticketmaster Network2,9633.62
AOL Music Channel2,8263.45
Fox Entertainment Group2,6703.26
Top 10 Family & Lifestyles Sites
 Unique Audience (000)Active Reach (%)
Disney Online2,2922.8
eBay Toys1,9182.34
Ancestry.com1,1571.41
WebMD9031.1
Yahoo! Personals8901.09
Match.com8531.04
Emode8471.03
Drugstore.com8140.99
Cartoon Network8100.99
AOL Health7830.96
Source: Nielsen//NetRatings
Week ending May 25, 2003
US, Home

Top 10 Finance/Insurance/Investment Sites
Unique Audience (000)Active Reach (%)
AOL Personal Finance2,7963.29
MSN Money2,6503.12
Paypal2,5913.05
Bank of America2,2212.61
Yahoo! Finance2,1912.58
CNNMoney1,9212.26
Wells Fargo1,8312.15
Capital One1,5121.78
Citibank1,4261.68
Marketwatch.com1,0691.26
Top 10 Government & Nonprofit Sites
 Unique Audience (000)Active Reach (%)
U.S. Dept. of Defense1,2641.49
U.S. Dept. of Health & Human Services1,1781.39
U.S. Dept. of Commerce1,0931.28
U.S. Dept. of the Treasury9341.1
U.S. Dept. of the Interior7330.86
U.S. Legislative Branch5330.63
California5250.62
U.S. NASA3970.47
U.S. Office of Personnel Management3610.42
Theanimalrescuesite.com3120.37
Source: Nielsen//NetRatings
Week ending June 1, 2003
US, Hom

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