Entertainment More Popular Than Family (or Financial or Government) in Weekly Stats

Entertainment More Popular Than Family (or Financial or Government) in Weekly Stats

The recent site audience releases from Nielsen//NetRatings for the week of May 25th show several entertainment sites reaching 4 to 5% of the Internet viewers, while family and lifestyle were getting less than 3%. And, for the last week in the month, investment out reaches government.

Top 10 Entertainment Sites
  Unique Audience (000) Active Reach (%)
Windowsmedia 4,968 6.06
AOL Entertainment 3,684 4.5
eUniverse 3,665 4.47
ESPN 3,587 4.38
EA Online 3,401 4.15
Yahoo! Games 3,031 3.7
MSN Entertainment 2,984 3.64
Ticketmaster Network 2,963 3.62
AOL Music Channel 2,826 3.45
Fox Entertainment Group 2,670 3.26
Top 10 Family & Lifestyles Sites
  Unique Audience (000) Active Reach (%)
Disney Online 2,292 2.8
eBay Toys 1,918 2.34
Ancestry.com 1,157 1.41
WebMD 903 1.1
Yahoo! Personals 890 1.09
Match.com 853 1.04
Emode 847 1.03
Drugstore.com 814 0.99
Cartoon Network 810 0.99
AOL Health 783 0.96
Source: Nielsen//NetRatings
Week ending May 25, 2003
US, Home

Top 10 Finance/Insurance/Investment Sites
Unique Audience (000) Active Reach (%)
AOL Personal Finance 2,796 3.29
MSN Money 2,650 3.12
Paypal 2,591 3.05
Bank of America 2,221 2.61
Yahoo! Finance 2,191 2.58
CNNMoney 1,921 2.26
Wells Fargo 1,831 2.15
Capital One 1,512 1.78
Citibank 1,426 1.68
Marketwatch.com 1,069 1.26
Top 10 Government & Nonprofit Sites
  Unique Audience (000) Active Reach (%)
U.S. Dept. of Defense 1,264 1.49
U.S. Dept. of Health & Human Services 1,178 1.39
U.S. Dept. of Commerce 1,093 1.28
U.S. Dept. of the Treasury 934 1.1
U.S. Dept. of the Interior 733 0.86
U.S. Legislative Branch 533 0.63
California 525 0.62
U.S. NASA 397 0.47
U.S. Office of Personnel Management 361 0.42
Theanimalrescuesite.com 312 0.37
Source: Nielsen//NetRatings
Week ending June 1, 2003
US, Home
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