Commentary
Entertainment More Popular Than Family (or Financial or Government) in Weekly Stats
- by Jack Loechner , Staff Writer @mp_research, June 12, 2003
The recent site audience releases from Nielsen//NetRatings for the week of May 25th show several entertainment sites reaching 4 to 5% of the Internet viewers, while family and lifestyle were getting less than 3%. And, for the last week in the month, investment out reaches government.
| Top 10 Entertainment Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Windowsmedia | 4,968 | 6.06 |
| AOL Entertainment | 3,684 | 4.5 |
| eUniverse | 3,665 | 4.47 |
| ESPN | 3,587 | 4.38 |
| EA Online | 3,401 | 4.15 |
| Yahoo! Games | 3,031 | 3.7 |
| MSN Entertainment | 2,984 | 3.64 |
| Ticketmaster Network | 2,963 | 3.62 |
| AOL Music Channel | 2,826 | 3.45 |
| Fox Entertainment Group | 2,670 | 3.26 |
| Top 10 Family & Lifestyles Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| Disney Online | 2,292 | 2.8 |
| eBay Toys | 1,918 | 2.34 |
| Ancestry.com | 1,157 | 1.41 |
| WebMD | 903 | 1.1 |
| Yahoo! Personals | 890 | 1.09 |
| Match.com | 853 | 1.04 |
| Emode | 847 | 1.03 |
| Drugstore.com | 814 | 0.99 |
| Cartoon Network | 810 | 0.99 |
| AOL Health | 783 | 0.96 |
Week ending May 25, 2003
US, Home
| Top 10 Finance/Insurance/Investment Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| AOL Personal Finance | 2,796 | 3.29 |
| MSN Money | 2,650 | 3.12 |
| Paypal | 2,591 | 3.05 |
| Bank of America | 2,221 | 2.61 |
| Yahoo! Finance | 2,191 | 2.58 |
| CNNMoney | 1,921 | 2.26 |
| Wells Fargo | 1,831 | 2.15 |
| Capital One | 1,512 | 1.78 |
| Citibank | 1,426 | 1.68 |
| Marketwatch.com | 1,069 | 1.26 |
| Top 10 Government & Nonprofit Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| U.S. Dept. of Defense | 1,264 | 1.49 |
| U.S. Dept. of Health & Human Services | 1,178 | 1.39 |
| U.S. Dept. of Commerce | 1,093 | 1.28 |
| U.S. Dept. of the Treasury | 934 | 1.1 |
| U.S. Dept. of the Interior | 733 | 0.86 |
| U.S. Legislative Branch | 533 | 0.63 |
| California | 525 | 0.62 |
| U.S. NASA | 397 | 0.47 |
| U.S. Office of Personnel Management | 361 | 0.42 |
| Theanimalrescuesite.com | 312 | 0.37 |
Week ending June 1, 2003
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.