• by April 15, 2008

YuMe added GIAN LOMBARDI, JIM CRUTCHFIELD and THOM HOGE to its video ad sales team. Lombardi, previously vice president of sales at PointRoll, joins as vice president Eastern sales and Crutchfield, previously an account executive at Fox News Channel, joins as sales director. Hoge, previously vice president of Automotive and Agency Partnerships at Viewpoint, joins as vice president western sales.