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ICrossing Gobbles Up German Search, Affiliate Marketing Firm

Adweek, Tuesday, April 15, 2008 12:45 PM

ICrossing has acquired German search and affiliate marketing firm 3GNet, further expanding its European presence. The Scottsdale, Ariz.-based interactive shop purchased London-based Spannerworks in early 2007, but according to CEO Jeff Herzog, this latest acquisition was necessary because "the U.K. by no means is a foothold into Europe."

In 3GNet, iCrossing gets an SEO-focused stronghold in mainland Europe, some 70 new employees, and offices in Munich and Berlin. The firm's clients include eBay, Espirit and Epson (which is an iCrossing client in the U.S.).

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