• Ad Age, Thursday, April 17, 2008 10:45 AM

Delta and Northwest are already touting the benefits of their proposed merger as the two air carriers have rolled out an advertising and marketing campaign to current and prospective customers. Along with e-mail to members of their frequent flyer programs, print ads are set for newspapers, including The Wall Street Journal and The New York Times, along with publications in some of the airlines' major hubs.

Says Andy McDill, a Delta spokesman: "We will continue to pursue other marketing and advertising needs." The $3.1 billion merger would create the world's largest airline and if approved, the new company would be called Delta and have 75,000 workers with a fleet of 800 aircraft and 6,400 flights each day. Hours after announcing the merger plan, the two began e-mailing 5 million SkyMiles members as well as "our various corporate, travel agency and other vendor and supplier partners," McDill says, and both airlines have posted links on their Web sites to the newglobalairline.com, a site containing information about the merger and a state-by-state breakdown on how customers would be affected.

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