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HP Inks Deal With Agency On Marketing

Apr 21, 2008, 5:00 AM
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The company says it has formed a strategic relationship with Omnicom Group Inc. to drive forward the global communications strategy for the company's Imaging and Printing Group and to develop a digital print supply chain that will streamline the creation, management and printing of marketing campaign materials.

HP also announced that Omnicom's BBDO will join its sister agency, Goodby, Silverstein & Partners, in continuing to evolve the company's award-winning "What do you have to say?" marketing campaign.

The companies envision a digital print supply chain that will both streamline workflows and offer on-demand printing for direct mail pieces, packaging, marketing collateral, point of sale materials and traditional advertising--including print ads, billboards and building wraps.

--Nina M. Lentini

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