HP Inks Deal With Agency On Marketing
HP also announced that Omnicom's BBDO will join its sister agency, Goodby, Silverstein & Partners, in continuing to evolve the company's award-winning "What do you have to say?" marketing campaign.
The companies envision a digital print supply chain that will both streamline workflows and offer on-demand printing for direct mail pieces, packaging, marketing collateral, point of sale materials and traditional advertising--including print ads, billboards and building wraps.
--Nina M. Lentini