News Brief

Radio Disney Mobile Web Site Targets Tweens

Apr 21, 2008, 7:00 AM
  • Comment
  • Recommend (2)
Subscribe to Online Media Daily


The Radio Disney broadcast network and the Walt Disney Internet Group's mDisney mobile content division have launched a new Radio Disney mobile Web site and text-messaging service aimed at tweens.

The new mobile site offers the ability to listen to Radio Disney, see the last ten songs played, request songs, participate in polls, and find local Radio Disney stations, among other things. The texting program will allow users to interact with Disney via shortcode.

Disney said that about 40% of tweens in the U.S. have mobile phones.

--Mark Walsh

Be the first to comment on "Radio Disney Mobile Web Site Targets Tweens"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Articles

>> Online Media Daily Archives