• April 22, 2008

Tropicana Coastal Groves Lemonades are 100% natural lemonades with no artificial sweeteners or preservatives and come in Original Lemonade, Raspberry Lemonade and Peach Lemonade.

The launch includes an on-package commitment from Tropicana to partner along with Habitat for Humanity to help rebuild the U.S. coastal regions.

All three flavors of Tropicana Coastal Groves Lemonade are available in 64-ounce cartons nationwide. The suggested retail price is $2.99. Tropicana Coastal Groves Original Lemonade will also be available in a 12-ounce size beginning in May with a suggested retail price of $1.79.

PR and cause-related marketing support the launch.--Nina M. Lentini