• April 23, 2008

Unicast, a division of Enliven Marketing Technologies Corp., is adding a new mobile marketing SMS technology to the Unicast Rich Media Mobile suite of products.

Unicast's Rich Media Mobile technology is a hosted delivery and tracking solution for optimized rich mobile Web page content. The platform provides the tools for advertisers and agencies to create, deliver, and measure the effectiveness of rich media mobile ad campaigns. Unicast's new Rich SMS feature enhances Unicast's current mobile marketing offering and allows marketers to bridge online advertising and mobile marketing channels for a comprehensive and integrated digital advertising solution.

With the new features, users can send real-time text messages from an online ad to a mobile device, directing the recipient to a rich mobile minisite where they can watch videos. For brands, this creates message consistency across devices, and provides a connection between Web and mobile marketing campaigns.

The new SMS feature is available for all of Unicast's Premium Rich Media ad formats.

--Tanya Irwin