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Yahoo's New Click Filter Report

YSM Blog, Wednesday, April 23, 2008 12:15 PM

Yahoo has rolled out a Click Filter Report, or a detailed record of the fraudulent or erroneous clicks they don't charge advertisers for. In the interest of transparency (and likely a result of the Web giant's recent partnership with Click Forensics), the new report will be accessible under the "Traffic Quality Reports" tab in a user's YSM account.

Advertisers can use the report to compare Yahoo's click records to their own (or third-party) traffic logs and check for any discrepancies. The data is available by campaign, by distribution tactic, or from multiple accounts simultaneously. YSM account holders can also see click data for any time frame, and can compare stats like click conversion rate and revenue if they're using Yahoo's analytics tools.

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