Companies Must Exert Control To Safely Deliver Digital Content
In a newly published whitepaper, Digital Element, an IP Intelligence solutions provider, looks at the evolving delivery of online video and examines how companies can safely and lawfully deliver digital content for today's geographically dispersed audiences.
"There are a lot of dynamic parts involved in the process that can present global challenges that far exceed the pages of any Website--if not handled properly," said Digital Element EVP Rob Friedman regarding managing digital rights. "The solution in its simplest form is summed up in one word: Control. However, that control needs to be risk-free for companies and transparent to end users."
IP Intelligence is the anonymous data derived from analyzing a Web user's IP address and includes geographic location--country, region, state, city and ZIP code; connection speed; Internet Service Provider; language; and other information.
Above all else, Friedman recommends quality. "It is imperative for companies to use the 'best technology available' to obey their contracts rather than relying on the cheapest solution," he said. "Low-cost solutions will likely lead to legal liability in the event a company is challenged. In a legal proceeding, a court may very well ask 'Why didn't you use the best technology?' And, unfortunately, cost is a bad excuse."
Through the firm's patented NetAcuity technology, Digital Element has worked with clients--including AOL, DoubleClick, aQuantive, and Advertising.com--to geo-target online ads at the city level, as well as view, parse, analyze, and act on online data in real time. Digital Element also serves geographically targeted paid search results and customizable content.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on "Companies Must Exert Control To Safely Deliver Digital Content"
Leave a Comment