If you've ever wondered why Google rankings fluctuate so wildly, check out SiteProNews' discussion of something called Google Previous Query. This is the function by which Google takes into account an individual's previous searches when determining which ads to return.
Well get ready, cause Previous Query is now coming to unpaid, or organic, search results as well. The author calls this "a very big deal," as previously vague one-word searches, which are difficult to rank thanks to the billions of hits they return, will now be much more targeted and specific.
Read the whole story at SiteProNews »