• April 30, 2008

Rhythm NewMedia has added AccuWeather.com forecast videos to the inventory in its mobile ad network.

The two-minute videos will carry brief pre- or post-roll ads and encompass national, regional and local forecasts (for more than 100 cities) as well as breaking severe weather alerts.

Content providers on the Rhythm NewMedia platform include CBS Mobile, ITN and Young Hollywood. Among the advertisers are: Canon, Microsoft, Paramount Pictures, Land Rover and Sprite.

Mobile operators using the Rhythm ad system include 3, Vodafone and T-Mobile in Europe and Verizon in the U.S.

--Mark Walsh