• StraightUpSearch, Monday, May 5, 2008 12:45 PM

Keirsun Scott wraps up OneUpWeb's month-long review of the less-known facts about Google's corporate culture and strategies with a rundown of the seven reasons the industry should keep an eye on the giant as it continues to grow.

Search landscape control and manipulation are at the top of the list. With Yahoo testing Google search ads, and the giant's market share hovering at about 70% the available options for marketers are... well, almost nonexistent. "A sudden drop in search positions on Google can devastate a company that relies on Google traffic," Scott says. "All in all, this post is a friendly neighborhood reminder to diversify your company's sources for incoming clientele."

Couple the market share chokehold with Big G's investments in genetic mapping firm 23andMe and the continued focus on developing a user health information database--and Scott says that the privacy concerns are quite clear.

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