The secret to these spectacular conversion rates isn't what you'd
think, either. "First of all, site redesigns, improved shopping experiences, security policies, privacy policies, and similar factors that so-called conversion experts tout will not do it," Howlett
says.
While these improvements may boost conversion rate, they won't up the ante by double digits, he says. But effectively building your brand will. "Concentrate on your brand and everything from SEO to customer loyalty falls neatly into place," he says.