Commentary

Real Media Riffs - Friday, May 23, 2003

Other People's Riffs For May 23

$90 Million? LeBron James Got Nothin' On This Kid: A loser to Nike in the LeBron James shoe endorsement lottery, Reebok has enlisted the services of three-year old "king of the court" Mark Walker. "The youngest member of the Reebok family," Mark will make his debut appearance on BET's famed hip-hop show 106 and Park on May 27th. On BET, Mark will launch his new Reebok viral campaign which includes an interactive "Mark Walker" link on the brand's website www.reebok.com. According to Reebok, at a mere 21 months old, Mark began shooting baskets. Even though he was in diapers, the result was still nothing but net. With a personal best of 18 straight shots sunk on an 8-foot hoop, Mark practices every day with his dad in the driveway. "It's a God given talent," said Mark. "I'm the future of basketball."

But Mommy I Wanna See Squidward! Waaaaaaaaaah!!!!: A company called Underwater Adventures is bringing a true-to-nature summer exhibit, SeaCrits of Bikini Bottom, to the Mall of America. The new exhibit focuses on a variety of tidal animals that are based on Nickelodeon's SpongeBob SquarePants, with characters like SpongeBob, Patrick, Mr. Krabs, Mrs. Puff, Larry the Lobster and Gary. The exhibit, SeaCrits of Bikini Bottom, offers sponges, sea stars, crabs, puffer fish, lobster, jellyfish, snails and even an octopus. Children will be able to get a hands-on experience with some of the animals, like starfish, while learning how these animals live in the sea and what their natural habitats are like.

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Serious Truth From Al Neuharth: The USA Today founder writing about the Jayson Blair case in the paper said in an op-ed piece: "The only sure way to separate fact from fiction is to ban all anonymous sources. If your newspaper uses them, be very, very skeptical."

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