Promising numbers, but the Juniper report cautions that the local mobile search boom hinges on high-quality
mobile Web experiences for users. "Mobile devices, however, appear to be catching up to user expectations," says Tom Tsinas. For example, the report found that the iPhone users typically searched
about 50 times more than other handset owners.
"Apple couldn't believe the scale of the searches," said Windsor Holden, principal analyst with Juniper. "Clearly, going down the line a good proportion of those searches will not be for content, they will be for local searches, they will be location-based searches. That will increase searches as a whole."