• All Things SEM , Friday, May 9, 2008 11:45 AM

You may not participate in (or advocate) black-hat search strategies, but as Marios Alexandrou notes, keeping yourself abreast of the dirty tricks is a must if you're in the search space. After all, if a competitor launches an attack on a client's Web site, how will you know which tactic it is--and more important, how to combat it?

Alexandrou gives a brief overview of five black-hat techniques, including link building with XSS and parasite hosting.

Link building with XSS is a way to exploit vulnerabilities in a site's underlying code to inject juice and PageRank-passing links back to your own. Parasite hosting is a method of hijacking a host that has established some trust and authority with the engines (like an old, underused WordPress URL) and setting up permanent redirects to another page you're monetizing.

Read the whole story at All Things SEM »