Top Online Music
Destinations, at Home
Week ending June 13, 2004
Brand or Channel | Unique Audience (000) | Active Reach (%) |
AOL Music | 3,820 | 3.53 |
LAUNCH | 3,519 | 3.26 |
MusicMatch Jukebox | 3,141 | 2.91 |
MTV Networks Music | 1,473 | 1.36 |
iTunes | 821 | 0.76 |
BeMusic | 782 | 0.72 |
Lyrics.com | 630 | 0.58 |
Sony Music | 590 | 0.55 |
Universal Music | 525 | 0.49 |
Warner Music Group | 520 | 0.48 |
Demographic Data
for Music Category US, Home Month of May 2004
Target | Unique Audience (000) | Audience Composition |
Total | 36,451 | 100 |
Male | 17,718 | 48.61 |
Female | 18,734 | 51.39 |
Age | ||
2 - 11 | 1,743 | 4.78 |
12 - 17 | 6,924 | 19 |
18 - 24 | 4,298 | 11.79 |
25 - 34 | 5,609 | 15.39 |
35 - 49 | 10,249 | 28.12 |
45+ | 11,004 | 30.19 |
55+ | 4,990 | 13.69 |
65+ | 1,829 | 5.02 |
HH Income | ||
$ 0 - 24999 | 2,639 | 7.24 |
$ 25000 - 49999 | 9,586 | 26.3 |
$ 50000 - 74999 | 10,560 | 28.97 |
$ 75000 - 99999 | 6,136 | 16.83 |
$ 100000 - 149999 | 5,013 | 13.75 |
$ 150000+ | 1,912 | 5.24 |
No Response | 606 | 1.66 |
Data on the Entertainment Music Albums Industry
Segment
Top Technologies | ||
Technology | Impressions (000) | Share of all Impressions |
Image | 2,665 | 28.7% |
Animation | 2,478 | 26.6% |
Flash | 2,124 | 22.8% |
Compound ad | 2,030 | 21.8% |
Imagemap | 4 | 0.0% |
Total | 9,301 | 100.0% |
Top Ad Sizes | ||
Dimensions | Impressions (000) | Share of all Impressions |
Wide skyscraper | 2,127 | 22.9% |
Full banner | 1,500 | 16.1% |
Medium rectangle | 1,287 | 13.8% |
Skyscraper | 1,132 | 12.2% |
Leader Board | 1,005 | 10.8% |
Square button | 692 | 7.4% |
Square | 455 | 4.9% |
Button #1 | 322 | 3.5% |
Half banner | 276 | 3.0% |
Vertical banner | 215 | 2.3% |
Micro bar | 129 | 1.4% |
Non-standard | 79 | 0.8% |
Button #2 | 61 | 0.7% |
Vertical rectangle | 21 | 0.2% |
Total | 9,301 | 100.0% |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 9,300 | 100.0% |
Pop-Up | 1 | 0.0% |
Total | 9,301 | 100.0% |