Commentary

All You Get Is Music, Music, Music

All You Get Is Music, Music, Music

A deep look at the Music category online including sites, demographics, ad technologies, dimensions and delivery.

Top Online Music Destinations, at Home
Week ending June 13, 2004

Brand or ChannelUnique Audience (000)Active Reach (%)
AOL Music3,8203.53
LAUNCH3,5193.26
MusicMatch Jukebox3,1412.91
MTV Networks Music1,4731.36
iTunes8210.76
BeMusic7820.72
Lyrics.com6300.58
Sony Music5900.55
Universal Music5250.49
Warner Music Group5200.48

Nielsen//NetRatings NetView

Demographic Data for Music Category US, Home Month of May 2004

TargetUnique Audience (000)Audience Composition
Total36,451100
Male17,71848.61
Female18,73451.39
Age
2 - 111,7434.78
12 - 176,92419
18 - 244,29811.79
25 - 345,60915.39
35 - 4910,24928.12
45+11,00430.19
55+4,99013.69
65+1,8295.02
HH Income
$ 0 - 249992,6397.24
$ 25000 - 499999,58626.3
$ 50000 - 7499910,56028.97
$ 75000 - 999996,13616.83
$ 100000 - 1499995,01313.75
$ 150000+1,9125.24
No Response6061.66

Nielsen//NetRatings NetView

Data on the Entertainment Music Albums Industry Segment

Top Technologies
TechnologyImpressions (000)Share of all Impressions
Image2,66528.7%
Animation2,47826.6%
Flash2,12422.8%
Compound ad2,03021.8%
Imagemap40.0%
Total9,301100.0%
Top Ad Sizes
DimensionsImpressions (000)Share of all Impressions
Wide skyscraper2,12722.9%
Full banner1,50016.1%
Medium rectangle1,28713.8%
Skyscraper1,13212.2%
Leader Board1,00510.8%
Square button6927.4%
Square4554.9%
Button #13223.5%
Half banner2763.0%
Vertical banner2152.3%
Micro bar1291.4%
Non-standard790.8%
Button #2610.7%
Vertical rectangle210.2%
Total9,301100.0%
Ad Delivery Types
Ad DeliveryImpressions (000)Share of all Impressions
Inline9,300100.0%
Pop-Up10.0%
Total9,301100.0%

Source: Nielsen//NetRatings AdRelevance Week Ending June 13, 2004 US, Home and Work
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