Trulia Expands To Offer Real Estate Ad Network

  • May 13, 2008
Real estate search engine Trulia has expanded to offer an ad network. The Trulia Ad Network (TAN) combines content from sources like classifieds provider Oodle, neighborhood-based real estate site Homes & Land, with publications like Kiplinger.com to give advertisers access to a reported 10 million monthly unique visitors.

Buys on TAN include contextual, behavioral and geo-targeted units, and the company's in-house audience profile data shows that Trulia users are clearly skewed toward home-buying and improvement-related products and services. For example, some 72% of visitors plan to buy a home within the next 12 months, while 60% are already homeowners.

According to Pete Flint, co-founder and CEO of Trulia, the new network is a tool that makes it simple for "advertisers to achieve targeted reach across a large number of relevant, high-quality content sites, while helping publishers capitalize on the growing movement of real estate ad dollars online."

--Tameka Kee

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