The Chicago office of New York-based Tribal DDB will handle the account.
The Quaker portfolio includes brands such as Quaker Oatmeal, Quaker Snack Bars, Quaker Simple Harvest, Quaker Rice Snacks and Quaker Life Cereal, among others.
Upcoming assignments include QuakerOats.com and online campaigns.
"It became increasingly important to invest in a single relationship with one digital partner for our brands to provide strategic thought-leadership across businesses with similar objectives and marketplace challenges," said Marie Devlin, CMO for Quaker Foods & Snacks, in a statement. "In choosing Tribal DDB, we have more than great branding and strategic thinking; we have a true partner in growing our ideas and our business."
--Tanya Irwin
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