• SEO Roundtable, Wednesday, May 14, 2008 12:17 PM

Google announced that it would start to include landing page load time as a Quality Score factor a few months ago, and the change is slated to take effect by mid-June. This is important, as Barry Schwartz notes: "If you have a slow page load time, your AdWords ads will cost your more."

To prepare advertisers for the shift, Google is now providing landing page load time data in the keyword diagnostic section of AdWords accounts. This gives users that may have poorly loading pages about a month to make improvements before the load time starts to affect their Quality Score.

Finding the data is simple: Users should sign into their account, click a campaign, then an ad group, and then drill down with the "Keywords" tab. There is a magnifying glass next to each keyword that when clicked, takes you to the Keyword Analysis page.

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