Nielsen Acquires IAG, Expands Research Arm

  • May 19, 2008
The Nielsen Company has acquired IAG Research, a company that measures consumer engagement with TV programs, national commercials and product placements. IAG Research will be rebranded as Nielsen IAG. Alan Gould and Ken Orkin, co-founders and co-CEOs of IAG Research, will continue as co-CEOs of Nielsen IAG.

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