Tribune Co. said that revenues for May were $452 million, up 6% from the $429 million in revenues for May 2002. Publishing revenues were $317 million, 3% higher than last year's $307 million.
Advertising revenues increased 3% to $245 million, compared with $237 million in May 2002. Total advertising inches were up 3% while preprint pieces grew 4%. Retail print advertising revenues
increased 3% due to gains in most categories, led by department stores and home furnishing, which were partially offset by a decrease in electronics and food. Preprint revenues, which are principally
included in retail, were up 9%. Full run retail lineage was down 2%. National print advertising revenues rose 13% due to strength in high-tech (telecommunications and computers), auto manufacturers,
financial and entertainment; full run national volume was up 13%.
Classified print advertising revenues decreased 3%, due to softness in help wanted, which was down 17%. Auto and real estate were
up 1% and 16%, respectively. Full run classified volume was up 3% in the period. Interactive revenue increased 12% due mainly to gains in classified. Broadcasting and Entertainment group revenues
increased 11% to $136 million, compared with $122 million in May 2002. Television revenues increased 12%. Excluding WTTV in Indianapolis, which was acquired in July 2002, and KPLR in St. Louis and
KWBP in Portland, Ore., both acquired in March 2003, television revenues increased 7% due to an improved advertising market
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