Burlington Coat Retains Initiative, Taps C-K For Creative
May 19, 2008, 7:30 AM
The Burlington Coat Factory Warehouse last week named Cramer-Krasselt its new creative agency and retained incumbent media and marketing company Initiative as its media shop, following a review. The review, conducted by Ark Advisors, included Kaplan Thaler Group, ML Rogers, Gardner, Nelson + Partners, Cliff Freeman and Partners and Euro RSCG/Chicago for creative. Contenders for the media portion of the assignment included Horizon, TargetCast, MediaVest and Cramer-Krasselt (media). Previously, creative duties were handled in-house, following the winter 2007 shuttering of Burlington's prior creative shop, Sheer Advertising in New Jersey.