Showtime Exec To Head Viacom's New Pay-TV Channel
The venture--set for the fall of 2009--looks to launch what's billed as "a next-generation premium television channel and video on demand service." It will offer films from the libraries of the three partners (Viacom is a partner via its Paramount division) as well as original series.
Greenberg was executive vice president at Showtime, with oversight over strategy, new business and digital media as well as other areas.
Notably, Greenberg also headed affiliate relations. The Viacom-MGM-Lionsgate venture has yet to sign any deals with MSOs to give it distribution.
But Viacom chief Philippe Dauman said at this week's Cable Show in New Orleans that he's had "good conversations" with cable operators and expects to make announcements in the coming weeks, according to the Hollywood Reporter.
Last week, Greg Maffei--who heads Liberty Media, which operates the Starz and Encore brands that would compete with the new venture--suggested the challenger would have a difficult time landing distribution, since it is seeking $2 to $3 per subscriber from MSOs. Maffei added that "consumer demand" could be soft with Starz, HBO and Showtime already in the market.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "Showtime Exec To Head Viacom's New Pay-TV Channel"
Leave a Comment