• Adweek, Tuesday, May 20, 2008 10:16 AM

Do you want news organizations to be non-profit? Do you want to live forever? Well, Volkswagen wants to know about it. A new micro-site-hosted by the brand's newest spokesman, Max the talk-show host/VW Bug-is collecting consumers' responses to these and other questions and using them in the company's advertising.

The purpose of the campaign is to let consumers know that VW is always working to give them what it wants (though the German company presumably cannot help you live forever). "The strong brand message is that VW understands people out there today," said Tim Ellis, vp of marketing for Volkswagen of America.

The centerpiece of the effort is a digital billboard in Times Square that poses questions to passersby, who can reply by text message. Once an answer received 1,000 responses, the results are displayed.

Read the whole story at Adweek »