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Condé Nast Beefs Up Its Techie Side

Last week, while everyone was watching CBS purchase CNET, Condé Nast bought Ars Technica, a small influential Web tech site; Webmonkey, a site for Web developers and Hot Wired, the brand that ran the first ever banner ad.

With its "fat, luscious magazines" Condé Nast would seem the antithesis of "the sneaker-wearing run-and-gun aesthetic" of the Web. Not so. The fashion empire wants to be a digital player and is committed to constructing a viable digital business.

Read the whole story at The New York Times »

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