AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys
AOL Video has tapped CNBC as its latest content partner. CNBC already has Web alliances with Yahoo, The New York Times and video on MSN.
For advertisers, it means reaching viewers cross-platform--on CNBC, CNBC.com and AOL as part of a single campaign. There are no new advertisers signed yet; both sides are waiting to see the traffic the move generates.
However, in a statement Mark Hoffman, president, CNBC, noted: "This partnership will also further our ability to provide customized advertising solutions to our global client base."
Marty Moe, senior vice president, AOL Money & Finance, News, Sports, Weblogs, and KOL, calls CNBC video "a meaningful addition to our efforts to provide consumers the most current and comprehensive financial news and information."
AOL Money & Finance has more than 15.2 million unique visitors per month. In April, comScore Media Metrix rated it the No. 1 business site in terms of page views.