AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys
CNBC is extending its digital partnerships, agreeing to provide multimedia content to the newly launched AOL Money & Finance video site. AOL will capitalize on CNBC's business analysis, running news content from shows such as "Squawk Box," "Power Lunch," "Closing Bell," "Fast Money" and "Mad Money w/Jim Cramer."
AOL Video has tapped CNBC as its latest content partner. CNBC already has Web alliances with Yahoo, The New York Times and video on MSN.
For advertisers, it means reaching viewers cross-platform--on CNBC, CNBC.com and AOL as part of a single campaign. There are no new advertisers signed yet; both sides are waiting to see the traffic the move generates.
However, in a statement Mark Hoffman, president, CNBC, noted: "This partnership will also further our ability to provide customized advertising solutions to our global client base."
Marty Moe, senior vice president, AOL Money & Finance, News, Sports, Weblogs, and KOL, calls CNBC video "a meaningful addition to our efforts to provide consumers the most current and comprehensive financial news and information."
AOL Money & Finance has more than 15.2 million unique visitors per month. In April, comScore Media Metrix rated it the No. 1 business site in terms of page views.
Recent MediaDailyNews Articles
-
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ... -
Mag Bag: Bonnier, Source Interlink Swap Mags May 23, 4:09 p.m.
Bonnier, Source Interlink Swap Mags Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with ... -
Madison Avenue Is Mad As Hell, March Mad: Takes More, Not Less Network TV May 23, 7:46 a.m.
Demand for network TV advertising, which had been lagging so far this year, surged in April ... -
NY1 Show Goes National May 22, 7:32 p.m.
Time Warner Cable (TWC) will begin distributing a show about Broadway and theater at large to ... -
TV Model: Nets, Stations Split Retrans 50/50 May 22, 6:02 p.m.
Gray Television CFO Jim Ryan suggested that networks may capture more than half of an affiliate’s ... -
Newspaper, Magazine Ad Fortunes Continue To Decline May 22, 5:59 p.m.
The release of fourth-quarter figures for newspaper advertising and first-quarter figures for magazine ad pages earlier ...
Be the first to comment on "AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys"
Leave a Comment