- DM News , Tuesday, May 20, 2008 3 PM
Loren McDonald touts the benefits marketers can gain from keeping SEO in mind when crafting their newsletters. "If you're a b-to-b company or invested in building a brand, a simple but often overlooked way to increase your keyword rankings is to optimize the content of your e-mail newsletter," he says.
Start by keeping your target keywords in mind during the article creation stage, and include these phrases in the titles and headlines. McDonald also suggests mining the email analytics data to find new terms, as well as second- and third-tier words that may be less competitive--but still relevant--for your future editions.
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