Microsoft Announces Mobile Triple Play
"The mobile device is emerging as a prime opportunity for advertisers to reach their audience," said Brian Arbogast, corporate vice president of Mobile Services at Microsoft.
Advertisers can now extend their campaigns to social media through Windows Live for mobile in France, Spain, the U.K. and the U.S. by creating banner ads that will be visible across Windows Live Messenger and Windows Live Hotmail.
This builds upon Microsoft's initial launch of mobile advertising for MSN Mobile in France, Spain, the U.K. and the U.S., where mobile ads are available alongside premium MSN Mobile content.
Advertising on Windows Live for mobile is already available in Spain--and later this month will be available in Germany, Italy and the Netherlands, further extending its availability for advertisers.
All ads placed on these two popular services will adhere to Mobile Marketing Association guidelines.
Microsoft also announced plans to further expand its mobile offerings for advertisers to now include mobile search advertisements on Live Search Mobile. Advertisers can now create keyword campaigns through Microsoft adCenter that target customers on the go while they are using Live Search Mobile.
Microsoft claims to have more than doubled its market availability for Windows Live for mobile from 22 markets to 49. Windows Live for mobile provides the company's 430 million Windows Live customers with mobile access to Windows Live Hotmail, Windows Live Messenger and Windows Live Spaces from almost all Web-enabled mobile handsets.