• TV Week, Wednesday, May 21, 2008 10:45 AM

Dish Network's satellite TV service will now provide interactive advertising capabilities to NBC television networks and NBC owned-and-operated stations. Dish subscribers can use their remote controls to access more information, coupons and discounts from NBC advertisers, which will be offered ways to use the new medium. The hope is that advertisers will pay a premium for the certainty that their ad was watched clicked on.

"Inserting on-screen triggers in the suite of NBCU networks is a powerful proposition that will be valuable to both advertisers and viewers," says Dish exec Michael Finn.

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