Just an Online Minute... Angel Fever
Nielsen//NetRatings reports surfers are logging on in droves to preview the release of "Charlie's Angels: Full Throttle" movie, set to premiere today. A week ago, 636,000 unique visitors from work went to the Sony Pictures Digital Entertainment site. More than 18% of the audience traffic visited the "Charlie's Angels" home page. Additionally, Nielsen//NetRatings AdRelevance data shows that more than 16.7 million ad impressions were served during the week ending June 15th promoting the movie online.
Why is this important? "Content-rich websites are a must-have for movie studios to draw fans in and help build the buzz around the premiere," said Marc Ryan, director and senior Internet analyst, Nielsen//NetRatings. "The online presence ties in with the rest of the marketing campaign, including television commercials, billboards, print ads, and other promotions."
It doesn't hurt that the first movie was such a success. The first "Charlie's Angels" movie's popularity affected Web traffic, television, DVD and music sales. Here are some stats if you're interested in comparing the sequel to the original when the opening weekend data come in.