Blue Bawls
Do you Twitter? It's an important question for marketers, many of whom are tiptoeing gingerly into social media. Described as collaborative communication and "micro-blogging," Twitter now plays host to millions of the influencers marketers want to reach. However, marketers who overplay their hand may raise hackles in what is still a fiercely independent community.
That hasn't stopped some companies from establishing a Twitter identity and communicating directly with current and potential customers. One such adventurer is JetBlue Airways, which has begun answering questions and responding to comments there. "We try to go for viral word-of-mouth marketing," says Morgan Johnston, manager of corporate communications for the airline, which last year placed a video on YouTube of its then-CEO apologizing for major flight delays.
Johnston admits that the Twitter click-throughs have been minimal when he provides links to, say, discount fares. But that's not why he's there. "I believe you have to go where the customers are and engage in conversations with them," he says. "If our customers are hanging out in places like YouTube or Facebook or Twitter, it's incumbent on us to be there."Recent OMMA Magazine Articles
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Agency of the Year: Gold -- Digitas Dec. 28, 4:43 p.m.
With its newsroom approach to real-time brand storytelling, Digitas continues to create campaigns with Page-One punch ...
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Agency of the Year: Bronze, Design -- Digitaria Dec. 5, 4:44 p.m.
By tuning out East Coast chatter and conventional thinking, Digitaria creates digital designs that are as ...
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Agency of the Year: Silver -- AKQA Dec. 5, 4:42 p.m.
The reason this company keeps winning, year after year? It’s taken its magic far beyond traditional ...
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Agency of the Year: Bronze, Mobile -- PHD Dec. 5, 4:41 p.m.
To reach the fast-growing audience of smartphone owners, Omnicom's PHD isn't afraid to pump up the ...
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Agency of the Year: Bronze, Search -- Covario Dec. 5, 4:41 p.m.
San Diego-based Covario’s commitment to clients results in increases in traffic, conversion rates and sales. But ...
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Agency of the Year: Bronze, Media Planning -- mediahub/Mullen Dec. 5, 4:40 p.m.
For its strategic breakthroughs, mediahub/Mullen goes beyond asking what to buy. Instead, it creates an enduring ...
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Agency of the Year: Bronze, Creative -- Wieden + Kennedy Dec. 5, 4:39 p.m.
From making moms the star of the Olympics to its Southern Comfort everyman, Wieden + Kennedy ...
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Ed:Blog Dec. 5, 4:38 p.m.
While choosing OMMA Agency of the Year winners is never easy, making the final cuts this ...
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Agency of the Year: Bronze, Small Agency -- 72andSunny Dec. 5, 4:36 p.m.
With its choregraphed percussion of brilliant ideas and precise execution, 72andSunny gets more attention than agencies ...
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Agency of the Year: Bronze, Social -- Pereira & O'Dell Dec. 5, 4:35 p.m.
Thinking far beyond Facebook and branded content, Pereira & O’Dell knows how to put on a ...
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