• by Gavin O'Malley  @mp_gavin, May 22, 2008

Serving up a targeted audience of young, educated males, the CBS College Sports Network has launched an ad network encompassing all of CBS's college sports properties.

The CBS College Sports Media network will offer both display and video advertising on various platforms. It will include NCAA.com, the collegiate sections of CBSSports.com and the official athletic sites of roughly 215 colleges nationwide.

"All of this media will be aligned around premium brands and environments," said Jo Ann Ross, president of network and interactive sales at CBS.

Targeting an upscale demographic that is predominantly males ages 18-49, CBS College Sports Media reached more than 10 million unique visitors in March--delivering about 1.5 billion ad impressions--through the use of video, news, scores, analysis, blogs, podcasts and photo galleries.

"CBS College Sports Media will allow us to streamline the process of selling our digital collegiate properties while offering clients packages to be bundled with television assets from CBS Sports and CBS College Sports Network," Ross said.

CBS College Sports Network, as the official interactive sports partner of the NCAA, produces NCAA.com. Live video on NCAA.com includes coverage of the Division I Men's Basketball Tournament through the award-winning NCAA March Madness on Demand.

In 2008, the CBSSports.com production of NCAA March Madness on Demand gave users the ability to view all 63 games of the Division I tournament.

During the course of the tournament, CBSSports.com attracted more than 4.75 million unique visitors to the NCAA March Madness on Demand video player, marking a year-over-year growth of 164%.