Correction: Internet Usage Data Was Solely From ComScore

  • May 22, 2008
In the May 20, 2008 Online Media Daily article, "Using Data to Make Smarter Marketing Decisions," the prime-time TV viewing vs. Internet activity statistics cited were pulled from comScore's own Internet usage data and compared to Nielsen TV usage data by daypart. It was not a joint comScore-Nielsen study, as was reported.
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