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CW Video Ads Bounce Between TV, Web

The CW, which has shown a willingness to reinvent TV ads, is offering advertisers a chance to attach commercials to a series of unusual video clips that tell a story around one of its stars. To see the entire story, viewers watch the first clip on TV, the next one online and the final one on TV.

"We're mimicking the way our viewers move from TV to online and even to mobile," said CW marketing boss Rick Haskins, The core audience of the fledgling network increasingly views video in places other than on a TV screen.

Read the whole story at Advertising Age »

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