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Magazine's DVDs Outsell Print On The Newsstand

Guitar World magazine unexpectedly discovered that the instructional DVD-and-booklet packages it publishes sell better on magazine racks than the print magazine offered right next to them. The DVD packages are now sold online as well as on the newsstand and have become a key income source for Guitar World's owner, Future PLC of Britain, says Publisher Anthony J. Danzi.

Read the whole story at New York Times »

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