While heading or "H" tags are not the be-all, end-all for on-page optimization, many site owners are abusing them--turning them into images, including site search boxes within them, and otherwise diluting their SEO value. Stoney deGeyter lists the most common "H" tag abuses in this post, and also provides an example of how to integrate style tools like CSS into a site, without hijacking the "H" tags.
"Hx tags are not a magic SEO solution and play only a minor role in the overall optimization of a page, but it's valuable enough to take the time to get right," deGeyter says. "Make sure your web developers are not styling the Hx tags as a shortcut to creating unique style elements."
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