• May 28, 2008

Expanding its presence in Europe, mobile search and advertising company JumpTap has opened offices in Stockholm and Madrid.

Among JumpTap's European partners is TeliaSonera, which uses the company's search and advertising services across network operators in Sweden, Spain, Denmark, Finland, Norway, Estonia and Lithuania. Telefonica Spain is another customer.

JumpTap also aims to take advantage of strong mobile ad growth in Europe in the next several years. Market research firm eMarketer projects mobile spending in Western Europe will reach $5.5 billion by 2012.

Cambridge, Mass.-based JumpTap says its white-label search and ad offerings overall reach 140 million mobile customers through alliances with 16 wireless operators globally.

--Mark Walsh