• Mediaweek, Wednesday, May 28, 2008 10 AM

Turning empty buildings into customized street-level billboards has caught on in New York, Los Angeles, Chicago, San Francisco, Miami, Philadelphia, Boston and Washington. Because the ads are at street level, they lend themselves more to video/sound and interactive elements such as Wi-Fi and Bluetooth.

Steve Birnhak, chief of Inwindow Outdoor, says his firm intends to take the concept to Texas and Europe this year. Brands using the new, in-your-face format include ABC, Discovery, HBO, Ford, BMW and JetBlue.

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